Q Part I. Initial Post How does a company create brand awareness? How does your selected company compare with competitors? A perceptual map is a visual representation of two attributes of your product in relation to competitors. Using two attributes of your product, create a perceptual map that shows your product relative to competitors. A good example of two attributes for an auto, for example, could be the price and safety or gas mileage. Look at examples (Links to an external site.) of a perceptual map and create a simple perceptual map for your product. Where does your product fall in relation to competitors? How might marketers use a perceptual map to identify the correct market segment to target? Part II. Connect with Classmates Please meaningfully engage with at least two peers to move the conversation forward. Share insights about what they said, ask questions, share experiences, etc. Remember Actively monitor your own discussion thread and other posts throughout the module and respond as appropriate. Keep in mind that your grade is based on your thought development and adherence to the assignment requirements. In addition to expanding your knowledge, discussion activities allow you to practice professional writing that you use throughout your coursework and in your career. In order to receive maximum points, be sure to do the following: • Reference course materials to support your initial post and when replying to your classmate's posts. • Cite references for direct and paraphrased quotes within the post and at the end of the post using the latest edition of APA. • Add your analysis. Evaluation Please see the rubric attached to this page to learn more about how your posts are graded. All discussions combined are worth 20% of your final course grade.